IDUN Minerals is a Swedish premium pure mineral makeup brand developed by Scandinavian Scientist and Dermatologists. Since the launch in 2011 it has grown to a leading pharmacy exclusive cosmetic brand available in 2000 pharmacies across the Nordic region. Distribution in Europe, North America and Middle East.
The company is privately owned and headquartered in Stockholm, Sweden with subsidiaries in Denmark, Norway, Finland, Italy and the US. IDUN Minerals is one of the fastest growing brands in Europe.
The products contain 100 % purified minerals, purified of nickel, chrome and microorganisms without additives. The pure formulations suit all skin types, even the very sensitive. Product development engage a wide array of Swedish scientists. The Swedish Asthma and Allergy Foundation recommend IDUN Mineral Foundation.
The packaging has images of the Norse princess Idun by artist Patrizia Gucci from the Italian designer family.